At Vida Bela we celebrate "Heritage Chic"
We hand select brands with a design approach that blend traditional, often historical elements with contemporary aesthetics. We love embracing and celebrating the beauty and craftsmanship of the past while infusing it with a modern touch or sensibility.
The journey of Vida Bela began with a heartfelt vision by Melissa, a passionate entrepreneur. Inspired by the cultural richness experienced during a family visit to Portugal, and deeply influenced by her Portuguese husband's heritage, Melissa embraced a dream to bring a touch of Portugal's vibrant spirit and timeless beauty to South Africa.
𓅨 Explore the rich heritage & exquisite craftsmanship of Portugal